Join us for a live Peer Advantage webinar with Saudi Telecom Company (stc): Beyond Generic Principles of Digital Transformation.
Luca Decarli will present the state of analytics and digital transformation at stc and how these deep customer insights transformed the company's approach from product centric to customer centric. He will share highlights on data mining and machine learning techniques, including behavioral segmentation, NPath analysis, DPI based lifestyle segmentation, household based on social network analysis, customer journey analytics, and sentiment analysis through text mining. Luca Decarli will demonstrate how these key initiatives monetized, through specialized programs like contextual marketing, High Value program, NBE (Next Best Engagement) and Smart Data Life.
Luca is a top leader, influencer, customer focused professional and innovator with strong international / multi-cultural expertise and a broad range of advanced analytical, big data, CRM, sales, marketing, customer experience and consultancy skills. He has mastered successful projects and implemented strategies in a broad range of responsibilities within Customer Lifecycle Management, Customer Relationship Management, sales and marketing, BI and big data for Tele Denmark, Telefonica O2, Etisalat, Mobinil, Telekom Austria, Saudi Telecom.